2019. Mending as an Anti Consumption Metaphor - Master's Thesis
Abstract: This monographic production presents mending as an anti-consumption metaphor, which can be realized through subtle or unconscious activisms of the everyday life, as an alternative to confront consumerism. The analysis of mending is presented from a feminist perspective in relation to its predominantly feminine character and as a metaphor of rupture and at the same time of repair. The thesis raises the urgency of rethinking design in the current context, not only to remedy problems related to the sustainability of a planet increasingly flooded with overflowing garbage dumps, but also to contribute to the generation of a collective consciousness towards the finiteness of natural resources.
Inventory of my damaged personal objects:
Thesis Presentation Video:
Thesis Exhibition Video:
Research Postcards
In addition to the theoretical analysis, I conducted qualitative research to find out people's main motivations to mend their everyday object. I collected stories and photographs of approximately 70 objects and after separating them into formal categories such as: clothes, shoes, accessories, plush, bed and bath linen, furniture, kitchen objects, decoration, musical instruments, antiques, etc., I created thematic categories based on patterns that were repeated in the different stories. Such categories were: The Body, Affect, Identity, Memory and Pragmatism. I have materialized and synthesized such categories into postcards, such as the ones that follow as a sample
Green: The body
Yellow: Affect
Orange: Identity
Blue: Memory
Pink: Pragmatism
